The importance of protein, fat and fibre for cats

The importance of animal protein

Although your feline friend is quite comfy in your home, they originally evolved to be hunters. Therefore, cats need meat in their diet to provide some of the vital nutrients they need. 

Animal protein is an importance source of amino acids such as Taurine, which helps to nourish your cat’s heart. All of our tasty cat food recipes contain high levels of animal protein, to make sure that your cat gets all the nutrition they need. 

Fatty acids for skin and coat health

Fatty acids are the key to keeping your cat’s skin healthy and their fur gorgeously soft and shiny. There are two important types of fatty acids for cats: Omega 6 and Omega 3. Omega 6 is generally found in chicken fat and maize, and it’s essential to keep cats’ skin and coat healthy. Omega 3 is mainly found in fish oil. All of our tasty recipes contain a special blend of Omega 6 and 3 to help keep your cat’s skin and coat in tip top condition.  

Keeping your cat’s digestion healthy

Cats need the right mix of fibre to help keep their digestive system ticking over nicely. Plus, it’s a better experience for you when cleaning up their litter box. All IAMS recipes contain our tailored blend of beet pulp and prebiotic FOS to help keep your cat happy and comfortable. 

Another thing that can cause digestive issues for cats is hairballs. You will have noticed that your cat likes to groom themselves a lot. When cats do this, by licking their fur, they can end up swallowing quite a lot of hair! If their digestive system isn’t working as well it should, this hair can form hairballs in your cat’s stomach which can be unpleasant for both you and your cat. 

IAMS specially designed hairball management recipe helps to combat the formation of hairballs by giving your cat the extra fibre they need to deal with those pesky hairballs naturally.