About us

The joy of healthy vitality – this is the core of our philosophy. It derives from the mission of the brand`s founding father Paul F. Iams who sought out new ways to create premium quality pet foods that would help give cats and dogs healthy, active and happy lives.

We aim to fulfill the promise of healthy vitality by offering your pets the tasty food they love, with all nutrients they need from a trusted brand with over 75 years of experience in pet nutrition. We are committed to deliver a high standard in all of our processes and do not accept compromises in the quality of our ingredients.

Our Vision

It is our vision to be your reliable partner for complete and balanced pet nutrition. We want to enhance the lives of pets and those who care for them fulfilling the promise of healthy vitality.

What we stand for

More than 75 years of experience

From the beginnings in 1946, Paul F. Iams sought out new ways to create premium, quality pet foods that would help give cats and dogs healthy, active and happy lives.

We understand the nutritional demands of your pet

Understanding the nutritional needs of dogs and cats has been the predominant idea of the company founder Paul F. Iams

Great variety and high quality

& for the joy of healthy vitality!

Why IAMS?

From the beginnings in 1946, Paul F. Iams sought out new ways to create premium, quality pet foods that would help give cats and dogs healthy, active and happy lives. By spending time with breeders and nutritionists, he learned the importance of proteins and the role of fat in pet food diets. Taking in all what he learnt, Paul created his first small batch of dog food, Batch 999 in the 1950s.

Based on these pioneering findings, the high content of animal protein share is still the outstanding feature of our IAMS food recipes. In addition to this, our food recipes have been continuously evolved and improved and contain carefully selected premium ingredients, vitamins and minerals aimed to provide all nutrients your pet needs for an active life full of vitality.

This is us

Long lasting experience

More than 75 years of experience combined with high standards

Tasty recipes

We understand the nutritional demands of your pet by feeding our 100% complete and balanced diets you offer your pet a delicious taste they will love containing all nutrients they need.

Top quality

Feeding IAMS means great variety and high quality to support a healthy and active life.

We understand the nutritional demands of your pet

Understanding the nutritional needs of dogs and cats has been the predominant idea of the company founder Paul F. Iams. He was the first to consider cats and dogs primarily as carnivores, a perception which was to revolutionise the whole pet food industry.

And still today we follow this idea when developing our foods. That’s why our IAMS foods perfectly correspond to the natural nutritional demands of your furry companion. By feeding our 100% complete and balanced diets you offer your pet a delicious taste they will love containing all nutrients they need.

Great variety and high quality

With our dry food ranges IAMS for Vitality and IAMS Naturally for cats and dogs as well as with our cat's wet food assortment IAMS Delights and IAMS Naturally we offer products with a variety of flavours, locked into every bite to support your pet‘s health without compromising on a tasty enjoyable meal. Therefore, all our IAMS foods will suit the nutritional needs of your four-legged companion to allow their personality to shine through every day.

Whether dry food or wet food; whether fish or meat: the choice is yours how to feed your feline companion depending on your preference and your cat’s individual taste. No matter on which alternative you decide: As all our foods are made of top-quality ingredients and include a high content of animal protein share you can be sure to offer your cat a 100% complete and high balanced nutrition.

In addition to this, our dry food range for adult cats also includes food varieties tailored for felines with special nutritional needs, e.g. for cats with a tendency to gain weight or indoor cats. Further food varieties offer special dental care or support your feline friend when suffering from hairballs. Feeding IAMS means great variety and high quality to support a healthy and active life.

Our History

1949

Foundation of IAMS food company by Paul F. IAMS in Ohio, USA.

1950’s

Launch of the first true IAMS product, IAMS 999. This dog food was an energy dense diet and used animal-based protein as the primary protein source.

1961

Paul Iams continued his approach to producing the best nutrition, launching his breakthrough product IAMS Plus. This high protein formula began to capture the attention of passionate dog owners.

1984

Based in Ohio, the company focused on the US market but started to export their products to Europe in 1984.

1999

IAMS company is aquired by Procter & Gamble.

2000's

Further development of the food recipes: adult dog diets and our IAMS for Vitality Cat Dental recipe now incorporate DentaDefense, a benefit based on the inclusion of a mineral to help reduce tartar build up and launch of puppy diets with a proven beneficial level of the Omega 3 DHA.

2015

IAMS is bought by Spectrum Brands Inc. which still owns the brand today. Staying true to the brands heritage of continuous innovation they launched IAMS Naturally with a product range with a number of natural ingredients and IAMS Delights, a wet food created with a variety of tastes and textures.

2018

The recipes are reformulated with fresh chicken while the whole brand is refreshed and revitalised through the launch of IAMS for Vitality, an evolution of the current IAMS Proactive Health dry food range. This dry food formula is created to support 7 signs of healthy vitality for all cats and dogs.

2021

Small face-lift of IAMS for Vitality packaging for better navigation and consumer orientation. The Delights family received a design update and is in line with the dry food assortment for Vitality.