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How were our hairball management formulas developed?
How were our hairball management formulas developed?
How do our hairball management formulas work?

How were our hairball management formulas developed?

IAMS nutritionists were looking for a way to control hairball formation while maintaining optimal feline health and well-being. They evaluated risk factors for hairball formation in cats fed diets that varied in fiber source and content.
98 cats were studied
9 groups were fed test diets and 3 were fed control diets
These researchers found that feeding diets that contained a blend of beet pulp and cellulose was more effective at moving hair through the digestive tract, compared with the same diets containing beet pulp as the only fiber source.
80 to 100% increase in faecal hair excretion with beet pulp/cellulose-blend diets, compared with the beet pulp-only diet
By promoting the passage of hair ingested by the cat during normal self-grooming, an important risk factor for hairball formation is minimized
Hairballs were not evident in cats fed the beet pulp/cellulose-blend diets
Test feeding period was 6 to 7 weeks, following a 5-week control-feeding period
Total cat-days of testing = 9,968

How were our hairball management formulas developed?

IAMS nutritionists were looking for a way to control hairball formation while maintaining optimal feline health and well-being. They evaluated risk factors for hairball formation in cats fed diets that varied in fiber source and content.

98 cats were studied
9 groups were fed test diets and 3 were fed control diets
Test feeding period was 6 to 7 weeks, following a 5-week control-feeding period
Total cat-days of testing = 9,968

These researchers found that feeding diets that contained a blend of beet pulp and cellulose was more effective at moving hair through the digestive tract, compared with the same diets containing beet pulp as the only fiber source.

80 to 100% increase in faecal hair excretion with beet pulp/cellulose-blend diets, compared with the beet pulp-only diet
By promoting the passage of hair ingested by the cat during normal self-grooming, an important risk factor for hairball formation is minimized
Hairballs were not evident in cats fed the beet pulp/cellulose-blend diets

How do our hairball management formulas work?

The blend of beet pulp and cellulose gently moves hair through the gastrointestinal tract while maintaining healthy digestion.

Beet pulp, a moderately fermentable fiber, promotes optimal intestinal health
Cellulose helps to enhance the passage of ingested hair

How do our hairball management formulas compare with our other cat formulas?

Our hairball management formulas provide the same high-quality nutrition and taste as our other adult formulas with the added benefit of reducing the risk of hairballs.

Both provide high-quality nutrition for adult cats