Tailored nutrition for your cat and dog
Advanced Nutrition
From our beginnings in 1946, Paul F. Iams sought out new ways to create premium, quality pet foods that would help give cats and dogs the advanced nutrition they need. At IAMS we believe in a feeding concept close to the pet's natural needs. With our tailored recipes based on high animal protein content we follow that philosophy and provide pets with expert nutrition they truly enjoy.
Supported by nutritional science to understand exactly what your dog or cat needs, according to their lifestage, their breed or even health conditions – an advanced nutrition diet helps keep your pet happy and healthy throughout their life.
How can Advanced Nutrition dog and cat food support your pet
Healthy digestion
Your pet’s digestive system is vital to their well-being, keeping your dog or cat’s gut healthy helps to keep their whole body healthy. Adding prebiotics to their diet, through advanced nutrition foods, as well as fibres such as beet pulp can support healthy digestion.
High quality recipe with up to 91% animal protein*
Recipes based on high-quality meat and fish** protein not only provide the irresistible flavours and textures that cats and dogs love. Nutritionists understand that feeding our pets in line with their natural diets is a great foundation for health.
*up to 91% only for cat and out of total protein level
** cat products only
Healthy skin and coat
Advanced nutrition foods contain vitamins and minerals which keep your pet healthy inside and out. Important Omega-6 and -3 fatty acids have lots of benefits, including keeping their skin healthy and their coat shiny.
Advanced Nutrition for Dogs
Discover our complete and balanced dog food range
Discover our delicious recipes with meaty flavours that your dog will love. We have prepared them with premium ingredients, such as fresh chicken or lamb, to give your pet an enjoyable meal.
And because we know that dogs have different needs, we’ve developed recipes to suit small & medium and large breed dogs. We also offer a light-in-fat recipe to help your dog with weight management.
Our IAMS Advanced Nutrition dog dry food 1+ Years and 7+ Years formulas feature our DentalCare System. It is based on crunchy kibbles, which help to keep teeth clean and a special mineral (sHMP). This mineral aids in maintaining teeth health and reducing tartar buildup, by slowing down the mineralisation of plaque to tartar, promoting overall dental well-being.
Advanced Nutrition for Cats
Discover our complete and balanced cat food range
Discover our delicious recipes with meaty and fishy flavours that your cat will love. We have prepared them with premium
ingredients, such as fresh chicken, to give your pet an enjoyable meal.
And because we know that cats have different needs, we’ve developed recipes to fit their life stage and specific needs such as hairball control, light in fat, indoor and sensitive digestion.
Best of both worlds
Combined feeding with IAMS Advanced Nutrition Cat dry and wet formulas
By combining the delicious taste of IAMS Advanced Nutrition wet cat meals with the nutrition of IAMS dry food, you'll be providing your pet with everything they need to thrive.
So go ahead and give it a try - we promise your pet will thank you for it!