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Tailored nutrition for your cat and dog

Advanced Nutrition

From our beginnings in 1946, Paul F. Iams sought out new ways to create premium, quality pet foods that would help give cats and dogs the advanced nutrition they need. At IAMS we believe in a feeding concept close to the pet's natural needs. With our tailored recipes based on high animal protein content we follow that philosophy and provide pets with expert nutrition they truly enjoy.

Supported by nutritional science to understand exactly what your dog or cat needs, according to their lifestage, their breed or even health conditions – an advanced nutrition diet helps keep your pet happy and healthy throughout their life.

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How can Advanced Nutrition dog and cat food support your pet

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Healthy digestion

Your pet’s digestive system is vital to their well-being, keeping your dog or cat’s gut healthy helps to keep their whole body healthy. Adding prebiotics to their diet, through advanced nutrition foods, as well as fibres such as beet pulp can support healthy digestion.

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High quality recipe with up to 91% animal protein*

Recipes based on high-quality meat and fish** protein not only provide the irresistible flavours and textures that cats and dogs love. Nutritionists understand that feeding our pets in line with their natural diets is a great foundation for health.

*up to 91% only for cat and out of total protein level
** cat products only

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Healthy skin and coat

Advanced nutrition foods contain vitamins and minerals which keep your pet healthy inside and out. Important Omega-6 and -3 fatty acids have lots of benefits, including keeping their skin healthy and their coat shiny.

Advanced Nutrition for Dogs

Discover our complete and balanced dog food range

Discover our delicious recipes with meaty flavours that your dog will love. We have prepared them with premium ingredients, such as fresh chicken or lamb, to give your pet an enjoyable meal.


And because we know that dogs have different needs, we’ve developed recipes to suit small & medium and large breed dogs. We also offer a light-in-fat recipe to help your dog with weight management.

Our IAMS Advanced Nutrition dog dry food 1+ Years and 7+ Years formulas feature our DentalCare System. It is based on crunchy kibbles, which help to keep teeth clean and a special mineral (sHMP). This mineral aids in maintaining teeth health and reducing tartar buildup, by slowing down the mineralisation of plaque to tartar, promoting overall dental well-being.

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Puppy 1-12 Months

Essential minerals and vitamin D support strong bones and muscles for a healthy growth of puppies

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1+ Years

Our DentalCare System keeps teeth clean and healthy while reducing tartar build up.

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7+ Years/8+ Years

IAMS for senior dogs contains an antioxidant blend with vitamin E to support the immune system.

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Light in fat 1+ Years

Supports weight loss and weight control. Perfectly suitable for neutered dogs.

Advanced Nutrition for Cats

Discover our complete and balanced cat food range

Discover our delicious recipes with meaty and fishy flavours that your cat will love. We have prepared them with premium
ingredients, such as fresh chicken, to give your pet an enjoyable meal. 

And because we know that cats have different needs, we’ve developed recipes to fit their life stage and specific needs such as hairball control, light in fat, indoor and sensitive digestion.

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Kitten 1–12 Months

Essential minerals and vitamin D support strong bones and muscles for a healthy growth of kittens.

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1+ Years

IAMS for adult cats contains an antioxidant blend with vitamin E to support the immune system.

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7+ Years

Taurine helps to support a strong heart muscle.

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Indoor 1+ Years

Tailored for indoor cats to help with litter odour, hairballs and weight control

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Hairball 1+ Years

Helps to significantly reduce hairball formation.

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Sensitive Digestion 1+ Years

Perfectly tailored recipe for cats with sensitive stomachs.

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Light in fat 1+ Years

Supports weight loss and weight control. Perfectly suitable for neutered cats.

Best of both worlds

Combined feeding with IAMS Advanced Nutrition Cat dry and wet formulas

By combining the delicious taste of IAMS Advanced Nutrition wet cat meals with the nutrition of  IAMS dry food, you'll be providing your pet with everything they need to thrive.

So go ahead and give it a try - we promise your pet will thank you for it!

What our customers say

IAMS makes the best cat food on the market, this large bag of lamb kibble was eaten by my four girls and I mixed it in with half a pouch of jelly each just to mix it up. IAMS used to be much more expensive than Whiskas or Felix but nowadays it is much more comparible in price. In short better quality, the girls love it and therefore recommended.

IAMS customer

My cat liked it very much and she got used to it immediately. After about 3-4 days, you noticed that his coat looked healthier and more beautiful, after about 1 week it was really noticeable. I've been very impressed by the brand ever since!

IAMS customer

My two cats took it well. It seems to taste good. And that's a pleasure to see it. Clear purchase recommendation. ;-)

IAMS customer

Since our cat is a bit overweight, our vet recommended the food from Iams, our cat now receives the recommended amount twice a day and is now slowly reaching almost his ideal weight. Our cat tasted good and so I can recommend it.

IAMS customer

My 2 year old cat had gone off her food and wasn't eating any of the normal supermarket own brand food that her big brother has .I tried her with IAMS ,and she loves it! Her favourite is the salmon .She acts like a little princess (...and is treated like one ! )

IAMS customer

Complete dry food. My cat doesn't eat wet food and that's why he's been getting this food in varying flavors for years. He is fit and healthy, so I can only recommend it.

IAMS customer